Our company was founded with the belief that life becomes richest once we start to follow our heart instead of tribes, trends or norms. When we start to value time over belongings. When we stop trying to impress someone. When we live in close touch with nature and care for its wellbeing. When we listen. When we are open to the unfamiliar. To foreign cultures. To the arts. It becomes richest when we stop judging others for following their dream and appreciate how all of us are different.
The future is bright
Rooted in surf culture Youth Lagoon is a skateboard and fair fashion label from the city of Hamburg. We proudly create sustainable surfskate decks and fair fashion from eco-friendly materials but also distribute quality products from a curated selection of other skate and surf brands. We never sell products that we wouldn't use ourselves. Our motivation has always been to promote living a life in board shorts, free of social constraints, full of encouragement and with optimism for the future. Therefore we try very hard to always put our people and our planet above profits and hope to inspire others to do the same.
Youth Lagoon is a small business and still run by its founders Max and Mai. Like many skateboard businesses our shop and label are truly a project of the heart and could not exist if we didn't do it with all the fire and passion.
What a time to be alive. And what a time to start doing things differently. As a fashion and skateboard label we do recognize our societal responsibility. Therefore we are always giving equal value to aesthetics and quality as to ecological sustainabilty and ethical conduct.